Utterly Cow is a whimsical cow print on a black background fabric designed by Terry Runyan On the Farm Collection from Contempo Studios.
A quantity of 1 Fat Quarter is a piece of fabric approximately 18" x 22".
A quantity of 1  "by the inch" is 1" x 44", a quantity of 18 is 0.5 yard x 44", a quantity of 36 is 1 yard x 44"